The Guardian published news about Finland’s campaign of sustainable tourism:
“Campaigns to encourage more sustainable and respectful travel are increasing, though some industry figures doubt their power to effect change.
Finland has become the latest destination to introduce a tourism pledge, asking visitors to the country to promise to respect its nature, culture and inhabitants. Forming part of a wider sustainability drive that focuses on Finnish values and traditions, such as embracing the outdoors, foraging and recycling, the pledge requires visitors to “be more like a Finn” and includes the line “in my choices the climate comes first”.”
Read the full news release here.