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Finland’s ‘Be more like a Finn’ campaign joins growing list of tourism pledge initiatives

The Guardian published news about Finland’s campaign of sustainable tourism:

“Campaigns to encourage more sustainable and respectful travel are increasing, though some industry figures doubt their power to effect change.

Finland has become the latest destination to introduce a tourism pledge, asking visitors to the country to promise to respect its nature, culture and inhabitants. Forming part of a wider sustainability drive that focuses on Finnish values and traditions, such as embracing the outdoors, foraging and recycling, the pledge requires visitors to “be more like a Finn” and includes the line “in my choices the climate comes first”.”

Read the full news release here.

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